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Attracting New Customers to your Business

It's just not enough to have a website anymore.  There are 100 million websites currently on the Internet and the key to your website's success is in attracting clients to yours.

Advertising is the critical element in bringing new clients to your company and website, and wading through the litany of online advertising options can be daunting.   Jolly Design offers a simplified approach to online advertising, promotion, and Search Engine Optimization (SEO).

First, we build all custom sites to conform to the strict standards set forth by the key search engines.  While there are still companies promoting "magic bullet" solutions in order to rank higher on search engines, it is important to note that these services are costly and the results are usually short-term.

Secondly, in addition to adding your website to the large search engines (i.e.: Google, AOL, MSN, Yahoo!, etc.), we will submit your website to directories, lesser known search engines and business related websites.   This technique will encourage higher "Page Rank" scores - a measure of a website's popularity.  Over 70% of all Internet activity starts with either a search engine or directory so it is important to get the greatest coverage.

Online advertising is the third crucial element in promoting your site and there are a variety of advertising options out there.  The best measurable method on the Internet today is the Pay-Per-Click (PPC) model, first made popular by Google. As the model suggests, you pay only when a customer is directed to (visits) your site.  The flexibility of this model is great for small to large companies where you set the daily budget you are willing to spend to attract new customers.

Lastly, and usually the one most forgotten; promote your firm's website address in everything you traditionally do in your business.  Some examples would include:

  • Mentioning your website address and features on your voice mail and "night operator" recordings.
  • Include your website address in other media advertisements including radio, television, outdoor, and print.
  • Email your current clients about your website and how they can use it as a valuable resource for all their legal needs.  This will also increase your referral business. 
  • Include your website address on printed office stationary including invoices, purchase orders, business cards, letterhead, brochures, pens, etc.

Our team is qualified to manage and guide your online promotion to increase your bottom line.  Targeted campaigns can be developed for your company with minimal initial investment.  Our experience with online marketing makes promoting your business easy!

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