Attracting New Customers to your Business
It's just not enough to have a website anymore. There are 100 million websites
currently on the Internet and the key to your website's success is attracting clients
to yours.
Advertising is the critical element in bringing new clients to your company
and website, and wading through the litany of online advertising options can be
daunting. Jolly Design offers a simplified approach to online advertising,
promotion, and Search Engine Optimization (SEO).
First, we build all custom sites to conform to the strict standards set forth by
the key search engines. While there are still companies promoting "magic bullet"
solutions in order to rank higher on search engines, it is important to note that
these services are costly and the results are usually short-term.
Secondly, in addition
to adding your website to the large search engines (i.e.: Google, AOL, MSN, Yahoo!,
etc.), we will submit your website to directories, lesser known search engines and business related websites. This technique will encourage higher "Page Rank"
scores - a measure of a website's popularity. Over 70% of all Internet activity
starts with either a search engine or directory so it is important to get the greatest
coverage.
Online advertising is the third crucial element in promoting your site and there
are a variety of advertising options out there. The best measurable method
on the Internet today is the Pay-Per-Click (PPC) model, first made popular by Google.
As the model suggests, you pay only when a customer is directed to (visits) your site.
The flexibility of this model is great for small to large companies
where you set the
daily budget you are willing to spend to attract new customers.
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Free Marketing Consultation
Not sure if your budget can support an online marketing
campaign? Contact us for more information.
or call us at (877) 257-7804
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Lastly, and usually the one most forgotten; promote your firm's website address
in everything you traditionally do in your business. Some examples would include:
- Mentioning your website address and features on your
voice mail and "night operator" recordings.
- Include your website address in other media advertisements
including radio, television, outdoor, and print.
- Email your current clients about your website and how
they can use it as a valuable resource for all their legal needs. This will
also increase your referral business.
- Include your website address on printed office stationary
including invoices, purchase orders, business cards, letterhead, brochures, pens,
etc.
Our team is qualified to manage and guide your online promotion to increase your
bottom line. Targeted campaigns can be developed for your company with minimal
initial investment. Our experience with online marketing makes promoting your
business easy!
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